Business Units

China Market Entry Solutions

We welcome and assist ambitious clients who see the unlimited potential in the Chinese market, especially the Yangtze Delta Region of rich resources and capitals (Shanghai, Zhejiang, Anhui, and Jiangsu provinces). Tracing our roots to Tsinghua University, the most prominent, if not best, university in China, we have unparalleled advantages others cannot compete against. From production lines, to business policies, to workplace culture, and to marketing, we leverage our expertise in every possible aspect of China to tailor a solution specific to our clients’ needs. Our goal is to assist clients in entering the complicated Chinese market and smoothly blending in the culture. We strive to help our clients find their positions in the market, cater to the right audience, and develop a sustainable plan unique to each client. We help our clients identify the market trend, and, instead of following, we lead it.

The existing network we had developed in China is immense. We draw the earnest eyes of the most eminent graduates from universities. Knowing we possess industry-leading technologies, research institutes are eager to collaborate with us. Our clients will have the invaluable support from industry pioneers who either come from our institute or are already in our alliance. We even have a team dedicated to communicating and negotiating with the government of both the local and national level, ensuring our clients the best deal possible. We support our clients, step by step, to gain more market competitivity and win better opportunities in the Chinese market.

Our offer

Identifying the market

We regularly conduct researches on different growing industries in China, and our teams can quickly identify market trend and use it to our advantage. Meanwhile, we will deliver our analysis to our clients, and through mutual trust and discussion, we will help them decide what is the most suitable strategy to take.

Choosing a location

We specialize in the area called Yangtze Delta Region including Shanghai, Anhui, Zhejiang, and Jiangsu provinces. The Region is known for its resourcefulness in capitals, becoming the tech hub where many start-up companies reside. We help clients to find the location suitable to their industries’ growth and specific to their companies.

Government policies and regulations

We have a special team whose designated goal is to study government policies and regulations. With detailed report in simple terms, the team will ensure our clients do not need to worry about regulatory compliance, thus safeguarding our clients’ journey. Meanwhile, the team serves as a negotiator who, when needed, will communicate with local or national government, and bring home the best deal our clients can get.

5 most agreed ways to enter the Chinese market



Entering the Chinese market can be difficult for big corporations and even daunting to small and medium-sized enterprises, due to its unique culture, language, policies, and regulations, some of which are fundamentally different from those of Europe. It is almost necessary to find an agent, or at least someone, who speaks Mandarin, English, and German, understands the workplace culture, and is familiar with all the policies.

Joint Venture

Although China has relaxed its restriction on foreign investment in specific sectors of industries, there are still 33 items remaining on the National Negative List and 30 items on the FTZ Negative List. That is to say, joint venture is the only way to enter the Chinese market for some industries. It could prove beneficial when the Chinese partner can provide existing capitals and connections, easing the burden to start a company from zero.

Wholly Foreign-Owned Enterprises (WFOE)

WFOE allows foreign companies to operate without any interference from Chinese partners. The company will have full access to and control of its capital and patents. An import or export license will not be needed, and the company can freely receive RMB from and remit RMB to its parent companies overseas. However, the company will operate under a limited business scope approved by China upon the company’s application to become a WFOE. Any change made to the business scope will have to approved by China. A WFOE will also enjoy less beneficial policies from the government.

Representative Office (RO)

Opening a RO allows companies to engage in business operation and market researches, while no profit is made. To open a RO, less complicated steps are required than to register for WFOE. It is an option for companies that want to engage in market researches and exploring the market. Note that opening a RO does not mean an easier access to registering for WFOE. It requires closing down the RO and registering for WFOE.

Business Support Office

Entering the Chinese market through a business support office is mostly used as a short-term plan to have some employees working in China for a short time. A business support office is a third-party platform that has different licenses with its own regulations and limitations. To have its employees to work in a business support office, the company does not have to go over the complicated processes to apply for RO or WFOE.